Sans Normal Utrok 1 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, children’s media, friendly, playful, informal, quirky, approachable, approachability, casual tone, handmade feel, distinctiveness, rounded, soft, humanist, hand-drawn, bouncy.
A compact sans with softly rounded, slightly irregular outlines and a subtly hand-drawn rhythm. Strokes are fairly even, with gentle curvature throughout and minimal modulation, giving counters a smooth, open feel. Letterforms show modest quirks—slight flare and taper at some terminals, mildly varied widths, and lively asymmetries—while maintaining consistent alignment and spacing. The lowercase is clear and legible with simple joins, and numerals follow the same rounded, casual construction.
Well-suited for approachable branding, packaging, posters, and headlines where a friendly, informal voice is desired. It can also work for short passages, pull quotes, and UI labels when a warm, human tone is more important than strict neutrality.
The overall tone is warm and personable, with a casual, lightly whimsical character that feels conversational rather than formal. Its small irregularities and bouncy proportions suggest handmade signage and friendly branding, adding charm without becoming overly decorative.
The design appears intended to provide a clean sans foundation with a handcrafted, personable twist—combining legibility with subtle quirks to create a distinctive, friendly texture in both display lines and everyday text.
In text, the font keeps an even color and steady texture, but the narrower proportions and lively shapes make it most distinctive at display and subhead sizes. Curved forms like O/C/S read smooth and open, while diagonals and joins (V/W/K/M/N) keep a slightly quirky, energetic stance.