Sans Rounded Ormu 2 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Alaturka' by Bülent Yüksel (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, social media, friendly, energetic, casual, playful, modern, approachability, impact, informality, momentum, clarity, rounded, soft corners, smooth curves, compact.
A slanted sans design with compact proportions and rounded terminals throughout. Strokes are thick and even, with smooth curves and softened corners that create a continuous, brush-like rhythm without obvious calligraphic contrast. Counters are relatively tight and forms are slightly condensed, helping lines of text hold together while maintaining clear silhouettes. The numerals and capitals share the same rounded, slightly playful construction, producing a cohesive texture in longer settings.
Well-suited to branding, packaging, and social content where a friendly, high-energy voice is needed. It can work for headlines, short paragraphs, app UI highlights, and signage where quick recognition matters, especially in youth-oriented or lifestyle contexts. It’s also a good fit for posters, event promotions, and product labels that benefit from a soft, punchy italic sans.
This typeface feels upbeat and approachable, with a casual, forward-moving energy. Its softened forms keep the tone friendly rather than aggressive, making it read as modern and informal. The overall impression is lively and easygoing, suited to messaging that wants warmth and momentum.
The design appears intended to deliver strong visibility while staying personable, using rounded endings and consistent stroke thickness to avoid harshness. The forward slant adds a sense of motion and emphasis, suggesting a font meant to feel active and contemporary in short-to-medium text.
The letterforms maintain a consistent rounded finish across uppercase, lowercase, and figures, giving the face a cohesive, polished texture. The compact spacing and condensed feel create a dense typographic color that reads best with adequate size and breathing room in layout.