Sans Normal Hidum 1 is a regular weight, narrow, low contrast, upright, short x-height font.
Keywords: branding, packaging, children’s, social, headlines, friendly, playful, casual, approachable, hand-drawn, approachability, informality, warmth, readability, simplicity, rounded, soft, monoline, open apertures, loose spacing.
A rounded, monoline sans with softly curved terminals and gently irregular stroke flow that reads as hand-drawn while staying clean and consistent. Curves are dominant across bowls and counters, with simplified construction and open apertures that keep forms readable. Proportions are compact with a modest x-height and tall ascenders/descenders, and overall spacing feels relaxed, supporting an easy, conversational rhythm in text.
Well-suited to branding, packaging, posters, and social graphics that benefit from an approachable voice. It also works for short paragraphs, captions, and UI microcopy where a friendly, casual texture is desired, especially at medium to large sizes.
The letterforms convey a warm, informal tone—more human than mechanical—thanks to their soft corners and subtly organic shapes. It feels cheerful and approachable without becoming overly decorative, making it suitable for lighthearted communication.
The design appears intended to provide a clean sans foundation with a hand-drawn warmth—prioritizing friendliness and readability through rounded geometry, open forms, and an easy-going rhythm.
Capitals stay simple and rounded, and the numerals follow the same friendly, slightly handwritten logic for a cohesive set. The design maintains clarity in mixed-case passages, with smooth joins and minimal sharp angles that keep the texture even.