Sans Normal Valig 3 is a light, narrow, low contrast, upright, short x-height font.
Keywords: packaging, posters, headlines, social media, labels, hand-drawn, friendly, casual, playful, approachable, human warmth, casual voice, handmade character, simple readability, rounded, monoline, quirky, informal, open.
A monoline sans with softly rounded terminals and gently irregular curves that evoke a hand-drawn marker or pen line. Bowls and counters are generally open and circular, with slightly uneven stroke edges that add texture without reducing clarity. Proportions are compact and tidy, with simple geometric construction in many forms and small, consistent details such as round dots on i/j and restrained punctuation. Numerals follow the same relaxed, handwritten rhythm, staying simple and legible with minimal ornament.
Works well for short to medium text where an informal, personable feel is desired—packaging, labels, posters, social graphics, and upbeat brand accents. It can also serve in UI or educational materials for headings and callouts when a friendly, non-technical tone is needed.
The overall tone is warm, human, and lightly whimsical—more personal than corporate. Its subtle irregularity reads as handmade and approachable, suggesting an easygoing voice suited to friendly messaging and casual branding.
Designed to deliver a clean sans structure with a handmade finish, balancing straightforward letterforms with subtle irregularities for warmth and character. The intent appears to be approachable readability paired with a casual, crafted personality.
Rhythm is steady but intentionally imperfect, giving text a natural, crafted cadence. Round forms (notably in O/Q/0 and lowercase bowls) carry much of the personality, while straighter letters keep the texture from feeling overly decorative.