Sans Normal Lirow 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'EB Corp' by Eko Bimantara; 'FF Sero' by FontFont; 'Bitner', 'NuOrder', and 'Syke' by The Northern Block; and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, assertive, modern, casual, impact, momentum, promotion, clarity, modernity, rounded, geometric, heavy, compact, slanted.
A heavy, slanted sans with rounded, geometric construction and broadly even stroke weight. Curves are smooth and full, counters are relatively open for the weight, and joins stay clean without sharp calligraphic modulation. Terminals read mostly blunt and neatly finished, and the overall fit feels fairly compact, producing a dense, high-impact texture in lines of text. Numerals and capitals share the same solid, simplified forms, emphasizing clarity over detail.
Best suited for short, attention-grabbing settings such as headlines, posters, sports and event graphics, and bold brand lockups. It can also work on packaging or signage where quick recognition and a strong silhouette are more important than long-form reading comfort.
The overall tone is bold and energetic, with a forward-leaning, action-oriented feel. It reads as confident and contemporary, with a sporty, promotional flavor that stays friendly due to its rounded shapes.
Designed to deliver maximum impact with simple, rounded geometry and a consistent slant, prioritizing immediacy and punch in display typography. The shapes aim for contemporary clarity while maintaining an approachable, upbeat presence.
The slant is consistent across uppercase, lowercase, and figures, creating strong directional rhythm. Round letters (like O/C/G) are notably circular and stable, while diagonal-heavy forms (like K/V/W/X/Y) reinforce the dynamic, punchy voice.