Serif Normal Mady 10 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Century 751' by Bitstream and 'Deccan' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, book text, magazine, branding, traditional, authoritative, literary, formal, readability, authority, classic tone, editorial voice, bracketed serifs, oldstyle figures, ball terminals, open counters, robust.
A robust serif with pronounced thick–thin modulation and smoothly bracketed serifs. The letterforms are broad-shouldered with generous interior counters, creating a steady, readable rhythm even at larger display sizes. Terminals often finish with soft curves and occasional ball-like endings, and the overall texture is dark and confident without feeling condensed. Numerals appear oldstyle, with varied heights and a more text-oriented feel than lining figures.
Well-suited to editorial settings such as magazine headlines, section openers, and pull quotes, as well as book typography where a classic serif voice is desired. Its weight and contrast also make it effective for branding applications that need a traditional, authoritative presence.
The face conveys a classic, editorial tone—confident, established, and slightly traditional. Its strong contrast and substantial stems lend authority, while the rounded details keep it approachable rather than severe.
The design appears intended as a conventional, text-oriented serif with a strong editorial voice—combining classic proportions with higher contrast and sturdy serifs to deliver presence in both display and reading contexts.
Uppercase forms read stately and stable with clear serif anchoring, while lowercase shows lively, bookish details (notably in letters with curved arms and terminals). The generous width and open apertures help maintain clarity, and the figures blend naturally with running text due to their oldstyle construction.