Sans Normal Amlak 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, and 'Malnor Sans' by Sikifonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, neutral, impact, clarity, versatility, modernity, geometric, open apertures, large counters, uniform stroke, rounded forms.
A heavy, geometric sans with broad proportions and even, low-contrast strokes. Curves are built from near-circular bowls and smooth arcs, while terminals are predominantly flat and crisp, giving the face a clean, engineered rhythm. Counters are large and open, and spacing feels generous, helping maintain clarity at display sizes. The lowercase shows simple, single-storey forms (notably a and g), with straightforward joins and minimal modulation that keep the texture consistent across lines.
This font performs best in prominent applications such as headlines, posters, brand marks, and packaging where its broad stance and solid strokes can carry visual emphasis. It also suits short UI labels or signage when set with enough breathing room to avoid heaviness in continuous text.
The overall tone is modern and self-assured, with a friendly neutrality that comes from its rounded geometry and open interior spaces. Its weight and width make it feel emphatic and contemporary without becoming aggressive, lending a calm, practical presence in headlines.
The design appears intended as a robust, contemporary sans for high-impact communication, prioritizing geometric simplicity, even stroke economy, and clear letterforms that hold up well in bold display settings.
The numerals follow the same geometric logic with rounded forms and sturdy verticals, producing a stable, sign-like read. In longer sample text, the dense weight creates strong color, so comfortable readability depends on ample size and line spacing.