Sans Normal Yabu 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Goga' by Narrow Type, 'Mundial Narrow' by TipoType, and 'TT Commons™️ Pro' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, children’s media, playful, handmade, chunky, friendly, retro, approachability, handcrafted feel, display impact, quirky branding, rounded, soft corners, bulky, irregular, inked.
A heavy, rounded sans with blunt terminals and softly faceted curves that feel hand-cut or ink-stamped rather than mechanically drawn. Strokes stay broadly even, while edges wobble slightly and corners are imperfectly rounded, creating a textured silhouette. Counters are compact but open enough to remain legible, and the overall set has a roomy, blocky presence with subtly uneven widths and spacing that enhance its organic rhythm.
Best suited to display settings where bold shapes and characterful texture are an asset—headlines, posters, labels, packaging, and punchy brand marks. It can work for short bursts of text (tags, captions, calls-to-action) when a friendly, handcrafted voice is desired, but its dense weight and irregular edges are most effective at larger sizes.
The font reads as upbeat and approachable, with a casual, crafted tone that suggests posters, stickers, and playful branding. Its bouncy irregularities add personality and a touch of retro novelty, keeping the mood informal and fun rather than corporate or austere.
The design appears intended to deliver high-impact readability with a deliberately handmade finish, combining simple rounded construction with slight edge irregularity to feel warm, tactile, and expressive.
Uppercase forms are sturdy and simplified, with broad shoulders and minimal interior delicacy, while lowercase maintains the same chunky construction for consistent color in text. Numerals match the alphabet’s soft, stamped feel, favoring rounded bowls and thick joins that support strong impact at display sizes.