Sans Normal Keref 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Applied Sans' by Monotype, 'Aago' by Positype, 'Brown Pro' by Shinntype, 'Meloche' by Typodermic, and 'News Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, modern, confident, punchy, emphasis, motion, impact, modernity, slanted, geometric, clean, compact, sturdy.
A slanted sans with thick, confident strokes and mostly geometric construction. Curves are smooth and round, while joins and terminals tend toward clean, slightly angled cuts that reinforce the forward-leaning motion. Proportions feel compact with a steady cap height and a fairly upright, stable rhythm despite the italic angle. Counters are open and shapes stay simple, producing strong silhouettes and high legibility at display sizes.
Well-suited to headlines, short blurbs, and branding where a bold, kinetic voice is needed. It can work effectively for sports and lifestyle identities, promotional graphics, packaging callouts, and title treatments where emphasis and immediacy matter more than long-form reading comfort.
The overall tone is energetic and assertive, with a contemporary, performance-oriented feel. The italic slant and sturdy forms give it a sense of speed and emphasis, making it read as active and attention-getting rather than neutral.
The design appears aimed at delivering a modern, high-impact oblique sans that reads quickly and projects momentum. Its simplified, rounded forms and strong stroke presence suggest an intention to perform reliably in display contexts and logo-like wordmarks.
The numerals share the same rounded, weighty construction and maintain clear differentiation between forms. In text, the heavy oblique shapes create a strong typographic color, so spacing and line breaks will feel dense and impactful.