Sans Normal Loroj 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Crique Grotesk' by Stawix and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, confident, energetic, modern, assertive, impact, motion, attention, headline strength, brand presence, oblique, geometric, rounded, compact, sturdy.
A heavy, oblique sans with broad, rounded construction and smooth, low-contrast strokes. The letterforms lean consistently and feel compact, with generous curves in bowls and counters and firm, squared-off terminals that keep the shapes tight. Round characters like O, Q, and 0 read as near-circular with substantial interior space for the weight, while diagonals in A, V, W, X, and Z are thick and stable, giving the design a solid, forward-tilting rhythm. Lowercase forms are straightforward and sturdy, with simple joins and minimal modulation, prioritizing impact over delicacy.
Best suited for short-to-medium display text where immediacy and emphasis matter—headlines, hero lines, posters, sports and event branding, and bold promotional graphics. It also works well for high-contrast UI moments like callouts or badges, where the oblique stance can signal action and urgency.
The overall tone is bold and fast, suggesting motion and intensity through its strong slant and dense silhouettes. It feels contemporary and performance-oriented, with a no-nonsense, high-impact voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum punch with a streamlined, geometric sans structure, using a consistent slant and thick strokes to create a sense of speed and confidence. Its simplified shapes and sturdy counters aim for strong legibility at large sizes and clear recognition in branding contexts.
The numerals match the letters in weight and slant, with clear, rounded forms and compact proportions that help them hold together in display settings. Spacing appears tuned for tight, punchy headlines, with a cohesive rhythm across uppercase, lowercase, and figures.