Sans Normal Agmom 15 is a regular weight, narrow, monoline, upright, normal x-height font.
Keywords: ui text, editorial, packaging, posters, branding, friendly, quirky, casual, playful, approachable, everyday text, friendly tone, modern utility, distinct lowercase, rounded, soft, humanist, open apertures, compact.
A compact sans with mostly monoline strokes and softly rounded terminals that keep counters open and readable. The construction mixes near-circular bowls with slightly irregular, humanist shaping, giving letters a gentle wobble rather than strict geometric precision. Uppercase forms are clean and straightforward, while the lowercase shows more personality in details like the single-storey a and g, a narrow, hook-like r, and a tall l with a subtle foot. Numerals are simple and sturdy with round, even curves and modest contrast in joins.
It works well for user interfaces, short editorial passages, and general-purpose print where a personable sans is desired. The lively lowercase also makes it a good fit for packaging, posters, and branding systems that want a modern look with a friendly edge.
The overall tone feels friendly and informal, with a lightly offbeat rhythm that reads as approachable rather than corporate. Its rounded finishing and slightly idiosyncratic lowercase details give it a warm, conversational character that suits upbeat messaging.
The design appears aimed at a versatile everyday sans that remains legible while introducing subtle, humanist quirks for warmth and distinction. It prioritizes clarity and compact efficiency, but avoids a rigid technical feel through rounded terminals and gently irregular curves.
Spacing looks comfortable and even, and the shapes stay clear at text sizes thanks to open apertures and uncomplicated joins. The mix of straightforward caps and more characterful lowercase creates a pleasant hierarchy for mixed-case settings.