Print Ugmum 1 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, greeting cards, quotes, playful, handmade, friendly, whimsical, retro, handmade feel, display impact, casual charm, personality, bouncy, organic, calligraphic, brushy, tall.
This typeface presents tall, condensed letterforms with an informal, hand-drawn structure and noticeably uneven stroke modulation. Strokes taper to fine terminals and swell in thicker downstrokes, producing a brush-pen feel with crisp, slightly pointed ends. Curves are smooth but not geometric, and the rhythm is lively with subtle variation from glyph to glyph, reinforcing a human, written quality. Counters are generally narrow and vertical, and the overall silhouette reads as slender with occasional exaggerated bowls and elongated ascenders/descenders.
It performs best in short to medium-length settings such as headlines, posters, packaging, social graphics, invitations, and quote treatments where its handcrafted personality can be appreciated. It can also work for display-sized branding elements when a friendly, informal voice is desired.
The overall tone is cheerful and personable, with a casual, sketchbook charm that feels approachable rather than polished or corporate. Its lively contrast and narrow proportions add a touch of theatrical flair, suggesting a light, whimsical mood suited to expressive messaging.
The design appears intended to emulate quick, confident marker or brush lettering in a consistent, digitized set, prioritizing charm and individuality over strict uniformity. Its narrow, tall shapes and energetic stroke contrast aim to deliver strong visual presence while keeping an easygoing, handwritten feel.
Uppercase forms lean toward simplified, monoline-inspired constructions while still retaining contrast, and several glyphs show idiosyncratic handwritten decisions (notably in curved letters and diagonals) that enhance character. Numerals follow the same slender, tapered logic and appear designed to blend seamlessly with text.