Sans Normal Agbim 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Peridot Latin' and 'Peridot PE' by Foundry5, and 'Averta PE' and 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, editorial, modern, neutral, friendly, clean, pragmatic, versatility, readability, clarity, approachability, system type, rounded, open apertures, humanist, compact, straight terminals.
This typeface is a clean sans with rounded bowls and a gently humanist construction. Strokes are fairly even with minimal modulation, and curves read smooth and controlled rather than geometric-perfect. Uppercase proportions are straightforward and compact, with clear counters and slightly softened joins; the lowercase shows open apertures and simple, sturdy forms that keep shapes distinct at text sizes. Numerals follow the same calm, utilitarian rhythm, with round forms that sit comfortably alongside the letters.
It performs well in general-purpose roles such as UI copy, product and brand systems that need a dependable sans, and editorial settings where clean paragraph color matters. The open counters and straightforward shapes also make it a solid option for labels, wayfinding, and other functional typography where quick recognition is important.
Overall it feels modern and neutral, with a friendly approachability that comes from the rounded curves and open internal spaces. The tone is practical and unobtrusive, aiming for clarity over display personality, making it suitable for everyday reading and interface use.
The design intention appears to be a versatile, contemporary sans optimized for clear reading and broad applicability. Its softened, rounded construction suggests an emphasis on approachability while maintaining the restraint needed for dense text and system typography.
In the sample text, spacing appears balanced and consistent, producing an even texture across long lines. The design avoids sharp quirks or exaggerated details, so the letterforms maintain a steady rhythm in paragraphs and headings alike.