Script Itmud 1 is a regular weight, narrow, high contrast, italic, very short x-height font.
Keywords: invitations, branding, packaging, headlines, greeting cards, romantic, whimsical, vintage, friendly, elegant, hand-lettered feel, decorative elegance, boutique tone, display clarity, looping, flourished, swashy, calligraphic, bouncy.
A lively, looped script with a pronounced rightward slant and a calligraphic, high-contrast stroke pattern. Letterforms are built from narrow, tall shapes with generous ascenders and descenders, producing an airy vertical rhythm and a notably small x-height in the lowercase. Strokes end in tapered terminals and soft teardrop-like joins, with frequent entry/exit strokes that encourage visual flow even when letters are not fully connected. Uppercase forms lean decorative, featuring open counters, extended curves, and occasional swashes that add a formal, handwritten character.
This font is well suited to invitations, greeting cards, and event materials where a decorative handwritten voice is desired. It also works effectively for boutique branding, beauty and lifestyle packaging, and short headlines or pull quotes that can benefit from its flourished capitals and elegant contrast.
The overall tone feels romantic and whimsical, combining a vintage stationery sensibility with an upbeat, personable bounce. Its flourishes and slender vertical proportions read as elegant rather than casual, giving it a crafted, boutique feel.
The design appears intended to evoke a refined hand-lettered look with ornamental loops and a graceful, italicized flow, balancing readability with decorative personality. Its narrow proportions and tall extenders suggest a focus on elegant, space-efficient display settings while maintaining a distinctly handwritten charm.
At text sizes, the small x-height and fine hairlines can make dense paragraphs feel delicate, while the tall extenders and looping capitals attract attention in short settings. Numerals follow the same calligraphic logic, with curved strokes and distinctive, slightly playful shapes that match the script’s rhythm.