Sans Normal Gonew 2 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Corbert Compact' and 'Mynor' by The Northern Block, 'Eastman Condensed' by Zetafonts, and 'Coben' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, dynamic, contemporary, sporty, confident, friendly, convey motion, save space, modernize tone, boost readability, oblique, condensed, rounded, monolinear, soft corners.
This typeface is a condensed, oblique sans with monolinear strokes and rounded terminals that keep the forms soft despite the forward slant. Counters are open and largely oval, with smooth curves and minimal modulation, giving the letters an even, streamlined texture. The uppercase is tall and compact with straightforward construction, while the lowercase keeps a clean, single-storey feel in several forms and maintains consistent rhythm across words. Numerals match the overall narrow proportions and rounded finishing, reading clearly with simple, contemporary shapes.
It performs especially well in headlines, short statements, and brand marks where a sense of speed and modernity is useful. The condensed footprint makes it practical for posters, packaging, and interface labels where space is limited but clarity is still needed. It can also work for editorial pull quotes or promotional copy when set with comfortable tracking and line spacing.
The overall tone is energetic and modern, with a forward-leaning stance that suggests motion and momentum. Its soft rounding keeps it approachable rather than aggressive, making it feel sporty and upbeat without becoming loud or decorative.
The design appears intended to deliver a compact, motion-oriented sans that stays readable while projecting contemporary energy. Rounded terminals and low-contrast construction suggest an emphasis on smoothness and consistency for display and short text settings.
The slant and tight proportions create strong horizontal flow, so spacing and line length feel efficient and compact. The curved joins and rounded ends help prevent the condensed structure from feeling brittle, especially in longer text lines.