Script Efmud 7 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: headlines, branding, packaging, posters, social media, friendly, retro, upbeat, informal, confident, hand-lettered feel, expressive display, signature style, brand warmth, brushy, rounded, looping, swashy, connected.
A connected brush-script with a pronounced rightward slant and rounded, pressure-shaped strokes. Letterforms are built from smooth, continuous curves with occasional looped entries and exits, producing a lively rhythm across words. Strokes show modest thick–thin change typical of a brush or marker, with soft terminals and minimal sharp corners. Uppercase characters include larger swash-like gestures and curled joins, while lowercase forms keep a compact core with ascending strokes that lean forward and link readily in running text; figures are similarly slanted and simplified for a cohesive, handwritten texture.
Well suited to short, prominent text where a friendly handwritten voice is desired—such as logos, product packaging, café/restaurant headings, posters, invitations, and social media graphics. It is most effective when given enough size and breathing room to let the joins and swashes remain clear.
The overall tone is personable and energetic, with a casual charm that feels expressive without becoming overly ornate. Its forward motion and rounded forms suggest warmth and approachability, while the heavier stroke presence adds confidence and emphasis.
Designed to emulate bold, fluent hand lettering with connected strokes and a brisk, forward-leaning cadence. The intent appears to balance legibility with expressive brush movement, providing a distinctive signature-like look for display-oriented typography.
Spacing appears tuned for connected writing, with many letters naturally flowing into the next; this creates an even, continuous word-shape that stands out at display sizes. The capitals read as decorative accents rather than neutral starters, and the numerals maintain the same cursive momentum as the letters.