Cursive Riruh 2 is a very bold, wide, medium contrast, italic, short x-height font.
Keywords: packaging, posters, branding, headlines, social media, playful, friendly, casual, retro, handmade, handmade voice, cheerful display, signage feel, branding warmth, rounded, brushy, bouncy, chunky, soft terminals.
A thick, brush-pen script with rounded, swelling strokes and soft, blunted terminals. Letterforms lean forward with a lively, bouncy rhythm and slightly uneven widths that reinforce a handmade feel. Curves are generous and compact, with looped forms in letters like g, y, and z, and simplified joins that keep the texture bold and continuous at text sizes. Counters are relatively tight and the overall color is dense and energetic.
Best suited for bold, friendly headlines on packaging, café menus, posters, and brand marks where a handcrafted voice is desired. It also works well for short social media graphics and promotional callouts, where its heavy strokes and rounded shapes maintain impact at a glance.
The tone is upbeat and approachable, like quick marker lettering on a sign. Its bold, rounded curves read as cheerful and informal, with a touch of nostalgic, mid-century script personality.
The design appears intended to mimic confident brush handwriting with a strong, display-oriented presence. It prioritizes warmth and immediacy over formal precision, aiming for an expressive script that reads clearly in short phrases and titles.
Caps are prominent and decorative, functioning well as attention-getting initials while the lowercase maintains a consistent flow. Numerals are similarly rounded and weighty, matching the script’s soft, brushy character for cohesive headings and short callouts.