Sans Superellipse Gudos 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nomenclatur' by Aronetiv, 'HongKong' by Indian Type Foundry, 'Frygia' by Stawix, and 'Meltow' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, branding, logos, packaging, posters, friendly, modern, approachable, playful, confident, soft geometry, high impact, brand friendliness, display clarity, rounded, soft, chunky, clean, geometric.
A heavy, rounded sans with softly squared (superelliptical) curves and broad, even strokes. Corners are consistently radiused, producing a smooth, cushiony silhouette across bowls and terminals. Apertures tend to be fairly closed and counters compact, which boosts solidity at display sizes. The lowercase shows single‑storey forms for a and g, a round i dot, and generally wide, simple constructions; uppercase shapes are compact and blocky with uniform proportions and minimal modulation. Figures follow the same rounded-rectangle logic, with sturdy, highly legible forms and generous interior rounding.
Best suited to headlines, branding, packaging, and short-to-medium promotional copy where its rounded heft can carry personality and impact. It can work well for UI labels or signage at larger sizes where the smooth, compact forms remain clear and distinctive.
The overall tone is warm and contemporary, combining a friendly softness with a bold, no‑nonsense presence. It reads as approachable and slightly playful due to the rounded geometry, while still feeling confident and dependable.
The design appears intended to deliver a contemporary geometric feel with softened edges, balancing strong visibility with a welcoming character. Its consistent rounding and compact, sturdy shapes suggest an emphasis on recognizability and brand-friendly texture in display contexts.
Letterfit appears moderately tight, and the heavy weight with compact counters can create strong word-shapes and dark color in longer settings. The superelliptical rounding is especially noticeable in C/G/O/Q and in the shoulders and joins, giving a consistent, branded texture.