Sans Normal Amren 8 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Formative' by Studio Few and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, pragmatic, confident, clean, clarity, impact, versatility, modernity, geometric, rounded, solid, neutral, high legibility.
A sturdy sans with broadly geometric construction and generous, rounded curves. Strokes are consistently thick with minimal modulation, and terminals are clean and mostly horizontal or vertical, giving the letters a compact, engineered feel. Counters are open and circular in forms like O, C, and G, while diagonals in A, V, W, and Y are crisp and stable. Lowercase shapes are straightforward and uncluttered, and the numerals share the same solid, rounded rhythm for a cohesive texture in text.
Well-suited to headlines, brand marks, and promotional typography where a strong, clean voice is needed. The sturdy shapes and open counters also make it practical for signage and short UI labels, especially when set with ample spacing.
The overall tone is modern and approachable, with a matter-of-fact clarity that reads as dependable rather than decorative. Its rounded geometry adds warmth and friendliness, while the strong weight and even rhythm convey confidence and straightforwardness.
Designed to deliver a clear, contemporary sans presence with geometric friendliness and strong impact. The intent appears focused on versatility for display-driven use while keeping letterforms simple, consistent, and highly legible.
In the sample text, the heavy strokes and open forms maintain clarity at larger sizes, and the consistent proportions produce an even gray value across lines. Round letters (o, e, c) feel especially smooth, while straight-sided forms (n, m, h) keep a tidy, architectural cadence.