Script Arvu 10 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: invitations, branding, packaging, headlines, greeting cards, elegant, playful, vintage, whimsical, friendly, ornamental, romantic, boutique, celebratory, display-first, looped, flourished, swashy, rounded, bouncy.
A formal script with smooth, continuous strokes and pronounced looped terminals. Letterforms lean on rounded bowls and soft, ball-like stroke endings, with lively entry and exit strokes that often curl into small swashes. Contrast is evident between thicker downstrokes and finer connecting strokes, giving the design a crisp, calligraphic rhythm. Uppercase characters are especially decorative, featuring generous flourishes and varied silhouettes, while lowercase forms remain compact with narrow, rounded counters and a tidy, consistent baseline flow. Numerals are clear and fairly simple, matching the stroke contrast and rounded finishing details.
Well-suited for wedding and event invitations, boutique branding, product packaging, and editorial headlines where expressive capitals can shine. It also works nicely for greeting cards and short phrases, especially when you want a polished script feel without extreme slant.
The overall tone feels charming and slightly retro, balancing formality with a light, personable bounce. Its looping capitals and polished contrast suggest celebratory, invitation-like refinement, while the rounded terminals keep it approachable and fun rather than austere.
The design appears intended to deliver a refined, calligraphy-inspired script with decorative capitals and friendly rounded finishing, offering an ornamental look for display settings while keeping lowercase shapes relatively restrained for short-form readability.
Caps are visually dominant and highly individualized, making them effective as initials or short display accents. In longer lines of text, the frequent curls and tight internal spaces create a dense texture that reads best when given comfortable size and spacing.