Sans Normal Pemaj 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Squad' by Fontfabric, 'Whitney' by Hoefler & Co., 'Avenir Next Paneuropean' by Linotype, 'Janone' by Outras Fontes, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, stickers, playful, friendly, punchy, retro, chunky, high impact, friendly tone, display focus, playful branding, rounded, soft corners, bulbous, bouncy, compact.
A heavy, rounded sans with thick, even strokes and smoothly softened corners throughout. Counters are relatively tight and often circular or oval, giving letters a dense, compact color on the page. Curves dominate the construction, and joins are blunted rather than sharp, producing a rubbery, slightly inflated feel. The overall rhythm is lively and uneven in a deliberate way, with subtly varied silhouettes and widths that keep word shapes animated at display sizes.
Best suited to display typography such as posters, headlines, packaging, and bold brand marks where its chunky rounded forms can be appreciated. It also works well for short callouts, labels, and playful UI moments where a friendly, high-impact voice is desired.
The font reads upbeat and approachable, with a bold, cartoon-adjacent energy. Its rounded geometry and compact counters create a friendly, confident tone that feels more fun than formal. The overall impression leans retro and informal, suitable for attention-grabbing messaging.
The design appears intended to deliver maximum impact with a warm, approachable tone—combining very heavy weight with soft, rounded shaping to create a bold display face that feels fun and inviting rather than rigid.
At smaller sizes the tight counters and heavy interior shapes may reduce clarity, while at larger sizes the smooth curves and chunky forms become a distinctive stylistic asset. Numerals match the letters’ rounded, weighty construction and carry strong signage-style presence.