Sans Normal Abgun 1 is a regular weight, normal width, low contrast, italic, short x-height font visually similar to 'Halis Grotesque' by Ahmet Altun (names referenced only for comparison).
Keywords: ui text, brand voice, editorial, packaging, signage, modern, friendly, clean, casual, readability, approachability, contemporary tone, subtle emphasis, humanist, rounded, open, lively, slanted.
A slanted sans with smooth, rounded curves and a calm, even stroke color. Uppercase forms are simple and airy, with wide apertures and gently softened corners; the overall rhythm feels steady rather than rigid. Lowercase shows a compact x-height relative to ascenders, with single-storey constructions (notably the a and g) that add warmth and legibility. Terminals are mostly plain and slightly tapered by the slant, and counters stay open across letters and numerals, keeping the texture light and readable.
Well-suited to user interfaces and product copy where a clean sans is needed but a more personable tone is desired. It can work for editorial subheads, short-form marketing, packaging, and lightweight signage, especially where a slanted style helps create emphasis while maintaining clarity.
The tone is contemporary and approachable, balancing a straightforward sans structure with an informal italic energy. It reads as friendly and conversational rather than corporate, with just enough movement to feel dynamic without becoming flashy.
The design appears intended to deliver a versatile, contemporary italic sans that remains highly readable, with humanist proportions and open forms that soften the voice. It aims to provide forward motion and emphasis without sacrificing a clean, neutral foundation.
The italic angle is consistent across caps, lowercase, and figures, giving lines of text a cohesive forward motion. Numerals are clear and uncomplicated, matching the rounded, open character of the letterforms.