Sans Normal Golel 7 is a light, narrow, low contrast, italic, normal x-height font visually similar to 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: ui labels, brand voice, packaging, posters, headlines, friendly, casual, modern, approachable, airy, approachability, informality, clarity, contemporary feel, motion, rounded, humanist, soft, open, lively.
A light, right-leaning sans with rounded terminals and smooth, continuous curves. Strokes are monolinear in feel, with gentle modulation from curve geometry rather than explicit contrast, and counters remain open and legible. Proportions are compact and slightly condensed, with a steady rhythm and generous internal space in letters like o, e, and a. The lowercase shows a simple, single-storey construction (notably a and g), and the numerals follow the same clean, rounded logic with straightforward forms and minimal detailing.
Well suited to short-to-medium text where a friendly, modern tone is desired—such as UI labels, marketing copy, packaging, and brand systems. It also works effectively for headlines and subheads that benefit from an active, informal emphasis without becoming decorative.
The overall tone is informal and personable, balancing clarity with a relaxed handwritten-leaning energy. Its slant and soft endings create a sense of motion and warmth, making the text feel conversational rather than strict or technical.
The design appears intended to deliver a clean sans for contemporary use while adding personality through an italic posture and rounded, humanist shapes. It prioritizes an easy, approachable texture with simple letterforms that stay readable in running text.
In text, the forms maintain consistent spacing and a calm texture, with rounded joins keeping shapes from feeling sharp or mechanical. The slant is pronounced enough to read as energetic, while the simple constructions keep it clean and uncluttered.