Sans Normal Amkev 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Cosan' by Adtypo; 'Siro' by Dharma Type; 'EB Corp' by Eko Bimantara; 'FF Scuba' by FontFont; 'Molde' by Letritas; and 'Ambiguity', 'Priva', and 'Priva Pro' by Monotype (names referenced only for comparison).
Keywords: ui text, signage, branding, presentations, posters, clean, neutral, modern, friendly, functional, legibility, neutrality, modern utility, clarity, grotesque, linear, uniform strokes, rounded terminals, open counters.
A clean, linear sans with even stroke thickness and gently rounded curves throughout. The letterforms are built from straightforward geometry—round bowls, open apertures, and clear joins—creating an orderly rhythm in text. Uppercase shapes are stable and slightly wide in feel, with a simple, low-friction construction on diagonals and horizontals; lowercase forms keep generous counters and uncomplicated endings. Numerals follow the same plainspoken logic, with smooth curves and consistent spacing that reads clearly at display sizes.
It works well for interface labels, product UI, and general-purpose editorial or marketing copy where an unobtrusive sans is needed. The clear shapes and steady rhythm also suit signage, wayfinding, and display typography in presentations and posters.
The overall tone is neutral and contemporary, aiming for clarity over personality. Its soft curves keep it from feeling harsh, giving it an approachable, workmanlike voice suited to everyday communication.
The design appears intended as a dependable, all-purpose sans: simple geometry, consistent strokes, and open forms that prioritize legibility and an understated modern look.
The font’s consistency across capitals, lowercase, and figures suggests a design optimized for straightforward readability and calm typographic color. Curves and terminals stay restrained rather than stylized, keeping the texture even in longer sample lines.