Sans Normal Apdan 12 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, neutral, clean, corporate, approachable, versatility, clarity, readability, systematic design, contemporary tone, rounded, geometric, open, crisp, even.
This typeface is a clean sans with a gently geometric foundation and smooth, rounded curves. Strokes maintain an even, consistent thickness and terminals are predominantly clean and straight, giving the letters a crisp silhouette. Counters are open and legible, with circular forms (like O/0) reading as near-perfect rounds and bowls staying spacious. The lowercase shows a single-storey a and g, a straightforward i/j with square dots, and a simple, functional overall construction. Numerals are clear and modern, with balanced proportions that align well with the letterforms.
It suits interface and product text where clarity at a range of sizes is important, and it also works well for contemporary branding systems that need a neutral, dependable voice. The even texture and open forms make it a solid choice for editorial layouts, straightforward signage, and presentation materials.
The overall tone is modern and neutral, projecting clarity and practicality rather than personality-driven flair. Its rounded geometry adds a mild friendliness, while the steady rhythm and clean shapes keep it professional and restrained.
The design appears intended as a versatile, general-purpose sans that prioritizes clean geometry, even color on the page, and easy readability. Its restrained detailing and rounded construction aim to feel contemporary and broadly applicable across digital and print contexts.
The sample text suggests stable spacing and a consistent texture in paragraph-like settings, with good differentiation between similar shapes (e.g., I/l/1 and O/0) through distinct construction and proportions. Diagonals (A, V, W, X) feel sturdy and controlled, supporting a tidy, contemporary rhythm.