Sans Superellipse Hurad 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FS Industrie' by Fontsmith, 'Molde' by Letritas, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, confident, industrial, friendly, punchy, modern, impact, legibility, modernity, approachability, rounded, blocky, compact, heavy, smooth.
A dense, heavy sans with softly rounded corners and superellipse-like curves that keep counters open and shapes stable. Strokes are thick and even, with minimal modulation and a sturdy baseline presence. Letterforms lean on simplified geometry: broad verticals, rounded bowls, and gently squared-off terminals that create a compact, poster-ready texture. The lowercase is robust and wide-set, with short ascenders/descenders relative to the overall weight, while numerals match the same chunky, solid construction for consistent color in mixed settings.
Best suited for headlines, posters, and display typography where impact and clarity are key. It can work well for branding, packaging, and wayfinding/signage thanks to its sturdy shapes and open counters. For long-form reading, it is more effective as a supporting display accent rather than body text.
The overall tone is bold and assertive while staying approachable due to the rounded, cushiony shaping. It reads as contemporary and utilitarian—more “strong and friendly” than formal—suited to attention-grabbing messaging without feeling aggressive. The rhythm feels steady and grounded, evoking modern signage and product-forward branding.
The design appears intended to deliver maximum presence with simple, rounded geometry—prioritizing bold legibility and a contemporary, approachable voice. Its consistent stroke weight and softened corners suggest a focus on modern display use where strong silhouette and brandable shapes matter most.
At large sizes the rounded-rectangle geometry becomes a defining signature, especially in bowls (B, D, O, P) and curved lowercase forms. The heavy weight creates strong word shapes, and the relatively open counters help keep forms distinguishable despite the density. In the sample text, the face maintains an even, dark typographic color and a compact feel across long lines.