Serif Other Umma 9 is a very bold, narrow, medium contrast, upright, normal x-height font visually similar to 'EFCO Colburn' by Ilham Herry, 'Enamela' by K-Type, 'Truens' by Seventh Imperium, and 'Beachwood' by Swell Type (names referenced only for comparison).
Keywords: headlines, posters, logotypes, sports branding, packaging, gothic, collegiate, western, heraldic, vintage, display impact, heritage feel, signage look, brand stamping, title emphasis, chamfered, wedge serif, angular, blocky, high impact.
A compact, heavy display serif with strongly angular construction and clipped, chamfered corners throughout. Strokes are predominantly straight and rectangular with moderate contrast that shows most clearly in the tapered joins and wedge-like terminals. Serifs read as sharp, triangular wedges rather than slabs, and many curves (such as C, G, and S) are partially faceted, giving the outlines a carved, geometric feel. Counters are tight and squarish, with sturdy, upright verticals and a rhythm that stays dense and emphatic across caps, lowercase, and numerals.
This font is best used at display sizes where its faceted details and wedge terminals remain clear—headlines, posters, team or event branding, and bold packaging titling. It also works well for logotypes and labels that benefit from a compact, high-impact texture.
The overall tone is assertive and traditional, evoking Gothic and collegiate sign lettering with a hint of frontier poster style. Its hard corners and wedge serifs create a disciplined, authoritative voice suited to bold, ceremonial or institutional messaging.
The design appears intended to translate historic sign-painting and blackletter-adjacent poster cues into a sturdy, highly legible display serif. By emphasizing chamfered geometry, tight counters, and wedge serifs, it aims to deliver maximum impact and a distinctive, heritage-leaning character in short phrases.
The lowercase mirrors the caps’ angular language, producing a unified, all-sizes display look; round forms like o and e become octagonal and compact. Numerals follow the same chamfered, blocky structure, reinforcing a cohesive headline color and strong silhouette in short settings.