Sans Normal Kobum 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dart 4F' by 4th february, 'Flaco' by Letter Edit, 'News Gothic No. 2' by Linotype, 'PG Gothique' by Paulo Goode, 'Ordina' by Schriftlabor, 'Hamburg Serial' by SoftMaker, 'Kommon Grotesk' by TypeK, and 'TS Hamburg' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, dynamic, sporty, contemporary, confident, energetic, emphasis, momentum, impact, modern branding, display clarity, slanted, clean, rounded, compact, high-impact.
A slanted sans with heavy, even stroke weight and rounded terminals that keep the shapes smooth rather than sharp. The letterforms are compact and sturdy, with broad curves, simplified joins, and minimal modulation, producing a uniform color across words. Counters stay fairly open for the weight, and the overall construction favors clear, geometric-ish bowls and straightforward diagonals, giving the face a strong forward rhythm in text.
Best suited to display settings where bold, fast-moving emphasis is needed: headlines, posters, campaign graphics, sports branding, and promotional copy. It can also work for short UI labels or signage when a strong, directional voice is desired, though the weight and slant will dominate longer passages.
The pronounced slant and dense weight create a sense of motion and assertiveness, reading as energetic and performance-oriented. It feels modern and pragmatic rather than delicate, with a confident tone suited to attention-getting typography.
The design appears intended to deliver a compact, high-impact italic voice that remains clean and legible while projecting speed and strength. Its restrained detailing and rounded geometry suggest a focus on versatile modern branding and energetic display typography.
Uppercase forms appear engineered for impact with wide curves and stable verticals, while the lowercase maintains clarity through uncomplicated shapes and consistent spacing. Numerals match the same sturdy, rounded logic, supporting prominent setlines and short bursts of information.