Serif Normal Lerem 3 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, posters, branding, traditional, stately, bookish, trustworthy, strong presence, classic text, authoritative voice, editorial utility, bracketed, oldstyle, robust, ink-trap hints, soft corners.
A robust serif with bracketed serifs, compact proportions, and a noticeably sculpted, slightly soft-edged silhouette. Strokes are strongly weighted with moderate contrast and rounded joins that keep counters open for the weight. Serifs are firm and traditional rather than slab-like, with small bracketing and occasional flare at terminals. The rhythm is steady and text-oriented, with sturdy capitals and a relatively compact lowercase that reads dense but clear; figures are similarly hefty with stable, blocky forms.
Well-suited to headlines and display sizes where its sturdy serifs and dense texture read with authority. It can also work for short editorial passages, pull quotes, and book-cover typography when a traditional, high-impact serif is needed, though its strong weight will make long text feel dark and emphatic.
The overall tone feels traditional and institutional, evoking classic editorial and book typography. Its heavy, confident shapes project authority and reliability while the softened details add a touch of warmth rather than stark formality.
The design appears intended as a traditional serif optimized for strong presence and clear structure, balancing classic bookish proportions with heavier strokes for emphasis. It aims to deliver a familiar, reputable voice while remaining visually distinctive through subtle rounding and sculpted terminals.
In the samples, the weight creates strong color on the page, making paragraphs feel solid and emphatic. The letterforms show small idiosyncrasies in terminals and curves that keep the design from feeling purely mechanical, while maintaining a consistent, conventional serif voice.