Sans Normal Vedim 11 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, ui text, headlines, friendly, modern, casual, approachable, playful, approachability, readability, contemporary tone, informal voice, rounded, soft terminals, humanist, open apertures, monoline.
A slanted, rounded sans with a smooth monoline stroke and softly finished terminals. Forms are built from broad curves and open counters, giving letters an airy, spacious feel and clear interior space. The rhythm is relaxed and slightly irregular in a natural, humanist way, with generous widths and a steady, even color in text. Numerals follow the same rounded construction, with simple, readable shapes and minimal ornamentation.
Well suited to branding and packaging that benefits from a warm, modern voice, as well as posters and short headlines where the slant can add energy. It can also work for UI labels or product copy when a friendly, informal tone is desired, especially at moderate sizes with ample spacing.
The overall tone is friendly and informal, with a contemporary warmth rather than a technical or austere feel. The italic slant and rounded construction add motion and approachability, making it feel conversational and upbeat.
The design appears intended to deliver a contemporary italic sans that stays legible while projecting a soft, welcoming personality. Its rounded geometry and even strokes prioritize smooth texture and easy reading over sharp precision or strict geometric rigidity.
Uppercase and lowercase share consistent roundness and soft joins, helping the type stay smooth at display sizes and in short text. The sample text shows comfortable word shapes and good differentiation between similar forms through open apertures and clear counters.