Sans Superellipse Ehgur 7 is a bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Seriguela' by Latinotype (names referenced only for comparison).
Keywords: posters, headlines, sports, branding, packaging, sporty, urgent, industrial, retro, headline, space saving, high impact, speed cue, modern utility, condensed, oblique, rounded, slanted, punchy.
A tightly condensed, right-leaning sans with rounded-rectangle construction and smooth curves that keep counters compact and clean. Strokes are heavy and largely uniform, with crisp terminals and minimal modulation, giving the letterforms a streamlined, engineered look. The rhythm is strongly vertical and compressed, with narrow apertures and compact bowls; lowercase forms stay upright in structure but share the same forward slant and sturdy proportions. Numerals match the alphabet’s compressed stance and simplified geometry for consistent color in lines of text.
Best suited to headlines, posters, and promotional typography where a compressed, energetic voice is desirable. It also fits sports and automotive-style branding, product packaging, and attention-grabbing interface labels, especially when space is limited but a strong typographic presence is needed.
The overall tone feels fast, assertive, and utilitarian—like lettering meant for motion, impact, and quick recognition. Its slanted, condensed stance adds a sense of speed and pressure, while the rounded geometry keeps it contemporary rather than harsh.
The design appears intended to deliver maximum impact in minimal horizontal space, combining a forward-leaning stance with rounded, modern construction for a sense of speed and efficiency. It aims for a bold, cohesive texture across uppercase, lowercase, and numerals while staying clean and functional.
In extended text the dense set and strong slant create a continuous, high-energy texture, making it read best when given enough size or spacing. The rounded corners and compact counters help maintain clarity despite the tight proportions, especially in signage-like phrases and short bursts of copy.