Sans Normal Arkuh 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Acto', 'Noli', and 'Prelo Pro' by Monotype and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, clean, neutral, modern, friendly, everyday readability, neutral branding, system clarity, friendly tone, humanist, open counters, soft terminals, balanced, legible.
This typeface is a clean sans with gently rounded curves and subtly humanist shaping. Strokes stay even throughout, with smooth joins and softly finished terminals that avoid sharp, mechanical endings. Counters are open and generous, and the overall proportions feel balanced, giving letters clear internal space and steady rhythm in text. The lowercase shows single-storey forms for a and g, contributing to a straightforward, contemporary texture.
It suits interface copy, product and brand systems that need an unobtrusive, modern voice, and general-purpose documents where clarity matters. The open counters and steady rhythm also make it a good candidate for short headings, labels, and wayfinding-style applications at moderate sizes.
The overall tone is neutral and approachable rather than flashy or formal. Its soft curvature and open shapes read as friendly and contemporary, while the restrained construction keeps it suitable for informational, everyday typography.
The design appears aimed at an all-purpose sans that prioritizes clarity and calm texture in running text. Humanist details and single-storey lowercase forms suggest an intention to keep the letterforms approachable and easily recognizable across common reading contexts.
In the samples, spacing and letterfit appear calm and consistent, supporting continuous reading without drawing attention to individual glyphs. Numerals are simple and clear, matching the same rounded, even-stroke construction as the letters.