Sans Normal Osmey 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Foro Sans' by Hoftype, 'Tenorite' by Microsoft Corporation, and 'Motiva Sans' by Plau (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, pragmatic, clean, impact, clarity, modernity, approachability, consistency, geometric, round, blunt, solid, sturdy.
A heavy, geometric sans with generous proportions and broad, open counters. Curves are smooth and circular, while terminals are blunt and clean, creating a crisp silhouette with minimal stroke modulation. The capitals read as straightforward and sturdy, and the lowercase maintains a compact, even rhythm with rounded bowls and clear joins. Numerals match the letterforms in weight and width, producing an overall dense, stable color in text.
Best suited to display settings such as headlines, posters, and brand marks where its strong presence and broad forms can do the work. It also fits signage and packaging that need quick recognition and a solid, contemporary voice, and can be used for short UI or editorial callouts where emphasis is desired.
The tone is confident and approachable, with a contemporary, no-nonsense feel. Its rounded geometry keeps it from feeling harsh, while the strong weight projects emphasis and clarity. Overall it reads as modern and practical rather than decorative.
The design appears intended to deliver a robust, geometric sans voice that remains friendly through rounded construction. It prioritizes impact, clarity, and consistency across capitals, lowercase, and numerals for modern branding and display typography.
In running text the dark typographic color and wide stance make it especially impactful at larger sizes, while still keeping letterforms distinct. The shapes favor simple geometry and consistent spacing, supporting a steady, even texture across lines.