Sans Normal Ifdud 1 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, playful, hand-drawn, approachable, hand-lettered feel, friendly tone, informal readability, energetic slant, rounded, monoline, soft, informal, bouncy.
A rounded, monoline sans with a consistent rightward slant and softly blunted terminals. Curves are generous and slightly squarish in places, with smooth joins and a gently uneven, hand-rendered rhythm. Letterforms lean on simple geometric construction—open bowls, broad arcs, and compact counters—while maintaining clear differentiation between similar shapes. Numerals follow the same rounded logic, with simple, readable forms and lightly tapered endings.
Well suited to cheerful branding, packaging, posters, and social content where an approachable, human voice is needed. It also works for short headlines and callouts in editorial or educational materials, especially where a soft, informal tone is desirable.
The overall tone is warm and personable, like quick marker lettering refined into a repeatable typeface. Its slanted stance and soft curves create an energetic, upbeat feel that reads as informal and friendly rather than technical or corporate.
Likely designed to capture the ease of hand-lettered writing while preserving the clarity and repeatability of a clean sans. The rounded terminals and controlled monoline strokes aim to keep text friendly and legible, with a continuous forward-leaning momentum.
Round dots and punctuation, plus the soft terminal treatment, help maintain a cohesive texture in continuous text. The slant is consistent across capitals, lowercase, and figures, giving lines of text a smooth forward motion.