Print Tajo 7 is a bold, narrow, low contrast, upright, short x-height font.
Keywords: children’s books, packaging, posters, classroom, social graphics, playful, friendly, casual, quirky, handmade, handmade warmth, approachability, playful display, casual clarity, rounded, chunky, soft, bouncy, cartoonish.
A rounded, marker-like print face with chunky strokes, softened terminals, and slightly uneven contours that preserve a hand-drawn feel. The letterforms sit on a steady baseline but show small variations in width and shape, creating a lively rhythm without becoming messy. Counters are generally open and generously sized for the weight, and curves dominate with minimal sharp angles; strokes end in blunted, brushy tips rather than crisp cuts.
Well-suited to short to medium text where a friendly, informal voice is desired, such as children’s materials, playful packaging, posters, and casual branding. It performs especially well in headlines, labels, and callouts where its bold, rounded shapes can carry personality and maintain legibility.
The overall tone is cheerful and approachable, with a kid-friendly, informal warmth. Its subtle irregularities and bouncy proportions give it a personable, handmade character that feels conversational rather than formal.
The design appears intended to mimic confident hand lettering with a marker or brush pen—clean enough for clear reading, but deliberately imperfect to keep a human touch. It prioritizes warmth and approachability over precision, making it ideal for upbeat, informal communication.
Capitals read as simplified, rounded block forms, while lowercase keeps a single-story, handwritten sensibility. Numerals match the same soft, thick construction and remain easy to spot at a glance, reinforcing the cohesive, casual texture across mixed text.