Sans Contrasted Waku 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Proza' by Bureau Roffa and 'Amrys' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, retro, lively, informal, friendly, expressiveness, warmth, impact, informality, retro flavor, oblique, wedge terminals, bracketless, soft corners, jaunty.
A slanted, heavy-textured sans with subtly calligraphic construction and noticeable stroke modulation. Letterforms lean consistently to the right, with compact curves, slightly tapered strokes, and wedge-like terminals that soften ends without forming true serifs. Counters are moderately open and round (notably in O, Q, e, and g), while joins and diagonals show gentle swelling and thinning that gives the shapes a hand-drawn rhythm. Proportions vary a bit across characters—especially in diagonals and rounded forms—creating an energetic, slightly irregular texture in words and lines.
Best suited to headlines, short paragraphs, and expressive display settings where its slanted, high-energy texture can carry personality—such as posters, product packaging, café/restaurant signage, and distinctive brand wordmarks. It can also work for pull quotes or section headers when you want an informal, upbeat voice.
The overall tone is upbeat and approachable, with a vintage sign-painting feel and a touch of cartoonish charm. Its slant and bouncy stroke modulation make it feel animated and conversational rather than formal or corporate.
The design appears intended to blend sans simplicity with a calligraphic, brush-like liveliness—delivering a strong, readable silhouette while adding warmth through tapered strokes, angled terminals, and a consistent oblique stance.
In text, the strong dark color and lively rhythm stand out most, while the angled terminals and modulation help keep large sizes from feeling blunt. The numerals share the same soft, tapered logic, reading as friendly and display-forward rather than utilitarian.