Sans Normal Akmas 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Benn Beckman' by Factory738, 'Rothek' by Groteskly Yours, 'Noir' by Mindburger Studio, and 'Kessel 105 Text' by Talbot Type (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, presentations, modern, clean, friendly, neutral, corporate, versatility, readability, modern branding, clarity, rounded, geometric, even, stable, legible.
This typeface is a clean, geometric sans with rounded bowls and broadly circular counters. Strokes are even and steady, with smooth curves and crisp terminals that read as straightforward rather than decorative. Uppercase forms are wide and open, with clear, simple construction; lowercase maintains consistent rhythm with single-storey shapes where expected and generous apertures that keep text from clogging. Numerals follow the same geometric logic, with balanced proportions and clear interior space for forms like 6, 8, and 9.
It suits interface typography, product branding, and general-purpose editorial layouts where a modern sans is needed without stylistic distraction. The clear numerals and steady texture also make it a good fit for dashboards, wayfinding, and presentation graphics.
The overall tone is contemporary and approachable, with a calm, dependable presence. Its rounded geometry gives it a slightly friendly feel while staying neutral enough for professional settings and brand systems.
The design appears intended as a versatile, geometric workhorse: a contemporary sans that stays clean and consistent across sizes, offering approachable shapes and reliable readability for everyday communication.
At text sizes, the letterforms maintain clarity thanks to open counters and restrained detailing. The spacing appears even and comfortable, supporting smooth reading in paragraphs as well as strong, solid word shapes in short headlines.