Sans Superellipse Asrug 10 is a light, very narrow, low contrast, upright, normal x-height font visually similar to 'Geogrotesque Condensed Series' and 'Geogrotesque Sharp' by Emtype Foundry (names referenced only for comparison).
Keywords: ui labels, navigation, posters, headlines, packaging, clean, modern, technical, minimal, space saving, clarity, modernization, systematic, condensed, rounded, monolinear, airy, tall.
A condensed sans with tall proportions, monolinear strokes, and broadly rounded terminals. Curves are built from squarish, superellipse-like bowls that keep counters open and orderly, while straight stems and crossbars stay crisp and even. The rhythm is narrow and vertical, with generous internal spacing for such a tight width, giving letters a tidy, columnar feel. Numerals follow the same narrow, rounded-rectangle construction with simple, legible forms.
This font is well-suited to space-conscious settings such as UI labels, navigation, charts, and narrow columns where a compact footprint is helpful. It also performs nicely in headlines and display lines that benefit from a clean, modern condensed look, including branding, packaging, and editorial pull quotes.
The overall tone is sleek and restrained, with a contemporary, slightly technical character. Its narrow, upright stance reads efficient and precise, while the rounded shaping softens the voice and keeps it approachable rather than austere.
The design appears intended to deliver a streamlined condensed sans that remains readable by combining monolinear strokes with rounded-rectangle geometry. The consistent construction suggests a focus on clarity and efficient horizontal economy while preserving a friendly, contemporary finish.
Uppercase forms appear especially tall and streamlined, and round letters (like O/C/G) retain a squared-off roundness that reinforces the family’s geometric logic. The lowercase maintains clarity through open apertures and uncomplicated joins, supporting quick recognition at small-to-medium sizes.