Serif Normal Pogim 2 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Periodico' by Emtype Foundry and 'Geller' by Ludka Biniek (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, packaging, traditional, formal, authoritative, literary, impact, heritage, readability, prestige, bracketed serifs, ball terminals, teardrop terminals, tight apertures, sharp joins.
A high-contrast serif with strong thick–thin modulation and crisp, bracketed serifs. Curves are full and weighty, with pointed joins and teardrop/ball terminals in places that add a slightly decorative finish without becoming ornate. The proportions read generously set and sturdy, with compact apertures and a firm baseline presence; counters are rounded but restrained, keeping the texture dense and dark in paragraphs. Numerals and capitals share the same assertive, sculpted rhythm, giving headlines a solid, engraved-like stability.
Performs best in display and editorial roles such as headlines, subheads, magazine titles, and book-cover typography where its contrast and serif detailing can be appreciated. It can also work for short-form body text at comfortable sizes, especially in print-like layouts that benefit from a classic, high-impact serif voice.
The font conveys a confident, traditional tone with an editorial seriousness. Its sharp serifs and dramatic contrast suggest heritage printing and institutional voice, while the rounded terminals keep it from feeling overly rigid. Overall it reads as formal, authoritative, and well-suited to classic typographic settings.
The design appears intended to deliver a classic serif feel with heightened contrast and a bold, attention-holding texture. Its mix of traditional bracketed serifs and expressive terminals suggests a goal of combining readability with a distinctive, heritage-forward character for editorial and branding contexts.
In running text the heavy stroke weight and narrow openings create a compact texture that favors larger sizes and generous spacing. The design’s distinctive terminals and strong contrast give it a clear personality that stands out in titles and pull quotes.