Sans Superellipse Odry 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Geom Graphic' by Dharma Type (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, signage, techy, sporty, friendly, futuristic, impact, modernity, branding, clarity, rounded, blocky, soft-cornered, compact, geometric.
A heavy, geometric sans built from squared-off, superelliptical forms with generously rounded corners. Strokes stay uniform with minimal modulation, producing dense silhouettes and strong color on the page. Counters tend toward rounded-rectangle shapes, apertures are relatively small, and terminals are blunt with consistent corner radii. The lowercase is compact and sturdy, with a single-storey “a” and simplified bowls that echo the same rounded-rect geometry throughout.
Best suited for short-to-medium text at display sizes where its weight and rounded-rect construction can carry a strong visual identity. It works well for branding, product names, athletic or tech-forward campaigns, packaging callouts, and high-contrast signage where bold legibility and a contemporary feel are desired.
The overall tone is modern and assertive while remaining approachable due to the softened corners. It reads as contemporary and slightly futuristic, with a sporty, industrial confidence suited to bold messaging rather than delicate nuance.
The design appears intended to deliver maximum impact with a clean, geometric system: strong blocks of black, softened corners for approachability, and consistent superelliptical curves for a cohesive, modern voice.
Numbers and capitals present a particularly strong, signage-like presence, with wide proportions and stable, squared curves that stay consistent across the set. The rhythm is tight and chunky, prioritizing impact and uniformity over airy openness.