Sans Superellipse Hinez 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'FF Dax Compact' by FontFont and 'PTL Fabrik' and 'PTL Golary Red' by Primetype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, impactful, industrial, sporty, condensed, confident, space saving, strong voice, modern signage, brand impact, blocky, compact, rounded corners, vertical stress, tight apertures.
This typeface is a compact, heavy sans with tall proportions and a strongly vertical rhythm. Letterforms are built from rounded-rectangle geometry: broad stems, softened corners, and rounded joins that keep the mass from feeling sharp. Counters are relatively tight and apertures are small, producing dense, solid silhouettes with clear headline presence. Curves (C, G, O, S) read as squarish rounds, while terminals are generally blunt and flat, maintaining a consistent, engineered texture across uppercase, lowercase, and numerals.
Best suited to display typography where strong presence is needed: headlines, posters, logotypes, and packaging. It also fits athletic and industrial branding, labels, and short UI callouts where compact width and high visual density help maximize impact in limited space.
The overall tone is assertive and utilitarian, with a contemporary, sporty edge. Its dense shapes and tight openings convey strength and urgency, while the rounded corners add a slightly friendly, modern finish rather than a harsh, purely mechanical feel.
The design appears intended to deliver maximum boldness in a space-efficient, condensed footprint, using superelliptical curves and rounded corners to balance power with approachability. It aims for consistent texture and straightforward construction, prioritizing legibility and punch over fine detail.
Lowercase forms are sturdy and simplified, with minimal calligraphic influence and limited modulation, helping maintain uniform color in blocks of text. Numerals follow the same squared-round logic, giving figures a sturdy, sign-ready look. The punctuation shown (e.g., colon and apostrophe) matches the heavy weight with compact dots and marks that stay visible at display sizes.