Sans Normal Kedaf 11 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Ascender Sans' by Ascender (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, assertive, modern, dynamic, straightforward, impact, energy, clarity, modernity, branding, oblique, geometric, clean, compact, sturdy.
This typeface is a bold, oblique sans with a clean, geometric construction and minimal stroke modulation. Letterforms show rounded bowls and smooth curves paired with crisp terminals, giving the design a sturdy, contemporary feel. Proportions are fairly broad, with open counters and a steady rhythm that keeps word shapes clear at display sizes. The lowercase uses simple, single-storey forms where applicable, and the numerals are heavy and legible with wide footprints.
It works best where strong emphasis and quick recognition matter, such as headlines, posters, sports or fitness branding, promotional graphics, and bold packaging titles. The robust shapes and open counters help it hold up in short text blocks and large typographic statements.
The overall tone is energetic and direct, with an athletic, headline-forward presence. Its slanted stance and weight convey motion and confidence, lending a punchy, contemporary voice without feeling decorative.
The design appears intended to deliver a modern, high-impact sans that feels fast and confident through its oblique posture and sturdy geometry, optimized for attention-grabbing display typography.
In the sample text, spacing and joins remain stable under the strong slant, and the heavy strokes maintain clarity across lines. The forms avoid sharp stylistic quirks, emphasizing consistency and straightforward readability for impactful settings.