Sans Normal Korev 9 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Whitney' by Hoefler & Co. and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, modern, confident, energetic, space saving, high impact, modern branding, emphasis, slanted, compact, upright terminals, rounded corners, open counters.
A compact, slanted sans with a strong, even stroke and rounded, smoothly drawn curves. Proportions are condensed with tight letterfit and short extenders, giving the alphabet a dense, efficient rhythm. Bowls and counters stay open and clean, while terminals are generally blunt or gently tapered, avoiding decorative details. Uppercase forms read sturdy and straightforward; lowercase maintains clear, single-storey shapes where expected (notably a and g), supporting fast recognition in continuous text.
Best suited to headlines, subheads, and short blocks of copy where a compact, high-impact voice is needed. It works well for branding systems that want a sense of speed and confidence, and for packaging or promotional layouts where space is limited but presence is important.
The overall tone is brisk and assertive, with a forward-leaning posture that suggests motion and urgency. Its compact width and heavy presence feel contemporary and performance-oriented, landing between utilitarian and sporty without becoming playful.
Likely designed to deliver a space-saving, high-energy sans that remains legible while projecting momentum. The consistent slant and simplified terminals aim for clarity at display sizes with a modern, athletic edge.
Round characters like O/Q and numerals such as 0/8/9 emphasize smooth geometry, while diagonals in A/V/W/X keep a crisp, punchy profile. The slant is consistent across cases and figures, which helps headings and emphasis feel cohesive rather than like a separate style.