Sans Normal Rurik 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, posters, packaging, modern, friendly, casual, clean, airy, contemporary tone, approachable readability, italic emphasis, clean utility, rounded, oblique, monoline, open apertures, soft corners.
A slanted, monoline sans with rounded joins and softly squared terminals. Letterforms lean consistently with smooth, continuous curves and gently tensioned bowls, giving an overall streamlined rhythm. Counters are open and generous, and many shapes show subtle rounding rather than sharp corners, which keeps the texture even in words. The lowercase uses simple, single-storey constructions where applicable, with a straightforward, legible skeleton and minimal modulation.
This font suits interface labels and product experiences where a clean, contemporary italic voice is needed without calligraphic flair. It also works well for branding and packaging that benefit from a friendly, streamlined tone, and for editorial pull quotes or short headlines where the slant can add momentum and emphasis.
The overall tone feels contemporary and approachable, balancing a technical cleanliness with a relaxed, conversational slant. Its rounded details and steady rhythm read as friendly rather than formal, making it feel easygoing and modern.
The design appears intended as a versatile italic sans for everyday communication—prioritizing clarity, smooth rhythm, and a modern, approachable feel. Its rounded finishing and open counters suggest an aim for comfortable readability while still providing a distinct, dynamic voice.
The slant is present across both uppercase and lowercase and remains uniform in running text, contributing to a cohesive forward motion. Rounded forms like C, G, O, and e stay smooth and open, while diagonals (V, W, X, Y) keep a crisp, agile feel without becoming sharp or aggressive.