Sans Normal Osgez 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Formata', 'Formata W1G', and 'Poppl-Laudatio' by Berthold; 'Prenton RP' by BluHead Studio; 'Cantiga' by Isaco Type; 'Monotype Clearface Gothic' by Monotype; and 'Core Sans N' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, punchy, friendly, retro, posterish, impact, approachability, retro flavor, display clarity, rounded, soft corners, blobby, bouncy, bulky.
A heavy, rounded sans with compact counters and softly curved joins that give the strokes a molded, almost rubbery feel. Curves dominate the construction, with broad bowls and rounded terminals, while straighter strokes remain slightly softened, keeping the overall texture smooth rather than rigid. Proportions are robust and dense, producing strong word shapes; punctuation and figures share the same thick, simplified geometry for a consistent, high-impact color in text.
Best suited to headlines and short bursts of copy where maximum impact and a friendly voice are desired—such as posters, packaging, storefront/signage, and brand marks. It also works well for bold callouts and playful editorial section headers where a rounded, approachable display texture is appropriate.
The overall tone is bold and good-humored, with a buoyant, slightly cartoony rhythm that feels approachable rather than formal. Its rounded massing and tight counters lend it a retro, display-oriented personality suited to attention-grabbing messaging.
The design appears aimed at delivering a warm, attention-forward sans that prioritizes silhouette, softness, and readability at display sizes. Its rounded construction and dense presence suggest an intent to feel modern-friendly with a nod to retro poster lettering.
At larger sizes the dense interior spaces and thick joins create a strong silhouette-driven look, while smaller sizes may feel more compact due to the tight apertures. The figures are hefty and headline-like, matching the letterforms’ weight and rounded styling for cohesive typographic emphasis.