Sans Normal Omday 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Acto' by Monotype, 'Agent Sans' by Positype, and 'Itoya' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, straightforward, robust, impact, clarity, approachability, modernity, utility, geometric, round, open counters, high legibility, clean terminals.
A heavy, clean sans with a geometric backbone and smoothly rounded bowls. Strokes are broadly uniform with minimal modulation, and curves read as circular and stable rather than calligraphic. Proportions lean compact, with generous x-height and open apertures that keep forms clear at display sizes. Terminals are crisp and unadorned, giving the letterforms a solid, contemporary silhouette and consistent rhythm across capitals, lowercase, and numerals.
Best suited for headlines and short-form display text where the weight can carry impact without ornament. Its clear, geometric shapes also work well for branding, packaging, and signage that needs strong presence and quick recognition.
The overall tone is confident and direct, with a friendly softness coming from the round construction. It feels modern and practical rather than expressive, projecting clarity and stability in both short labels and large headlines.
The design appears aimed at delivering an uncomplicated, modern sans with strong emphasis and broad readability. Its rounded geometry and plain terminals suggest an intention to feel approachable while remaining assertive and highly functional in prominent sizes.
Counters in letters like O, e, and a remain roomy for the weight, helping prevent dark spots in words. Numerals share the same rounded, sturdy logic and feel well-matched to the alphabet for mixed editorial or UI-style settings.