Slab Normal Omru 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Codename FX' by Differentialtype, 'Ciutadella Slab' by Emtype Foundry, 'Hefring Slab' by Inhouse Type, 'Hoyle' by Mans Greback, 'Octin Sports' by Typodermic, and 'Pentay Slab' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, friendly, retro, confident, playful, impact, readability, approachability, nostalgia, stability, chunky, rounded, softened, blocky, compact.
A heavy, chunky slab serif with softened corners and blunt, bracketed terminals. Strokes are consistently thick with minimal contrast, creating a dense, high-impact color on the page. Counters are relatively small and rounded, and the overall construction leans toward sturdy, compact shapes rather than delicate detail. Serifs read as wide and supportive, giving letters a grounded, poster-like stability while maintaining clear, upright structure.
Best suited to headlines and display typography where the thick slabs and compact counters create strong visual impact. It can work well for branding, packaging, and signage that needs a sturdy, friendly voice and clear letterforms at larger sizes. In longer text, the dense weight suggests using generous leading and spacing to keep blocks of copy from feeling too dark.
The tone is bold and approachable, combining a dependable, workmanlike presence with a lightly vintage, display-friendly warmth. The rounded edges and substantial slabs add friendliness and a touch of play, while the overall mass communicates confidence and solidity.
The design appears intended to deliver a reliable, high-impact slab serif for attention-grabbing titles while staying broadly readable and familiar. Its softened edges and rounded internal shapes suggest an aim to balance toughness with approachability, making it adaptable for contemporary branding with a subtle vintage flavor.
The numerals and capitals carry an especially strong footprint, making the face feel well-suited to short lines and large settings. The rhythm is robust and even, with shapes designed to stay legible and cohesive at headline sizes where the heavy serifs can do the most visual work.