Groovy Urvi 2 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, album covers, event flyers, brand marks, groovy, playful, retro, bubbly, cheerful, retro flavor, playful display, poster impact, expressive branding, blobby, rounded, soft corners, cartoonish, chunky.
A heavy, soft-edged display face with rounded terminals and subtly pinched joins that give the strokes a molded, blobby feel. Counters are compact and often slightly teardrop-shaped, while stems and bowls swell and taper gently, creating an organic, hand-formed rhythm. The overall silhouette is compact and chunky, with lively width changes across letters and a consistent, smooth outline treatment that keeps the texture dense in words and headlines.
Best suited to posters, punchy headlines, album or playlist artwork, event flyers, and branding where a retro, playful voice is desired. It performs particularly well at larger sizes where the bulbous contours and irregular rhythm can be appreciated without sacrificing legibility.
The letterforms evoke a late-60s/70s poster sensibility—friendly, psychedelic-leaning, and a bit mischievous. Its buoyant shapes and exaggerated curves read as fun and informal, bringing a warm, nostalgic energy to short phrases and branding moments.
The design appears intended to deliver a characterful, groovy display tone through inflated forms, soft corners, and deliberately quirky proportions. It prioritizes visual personality and a strong, inky presence over neutrality or extended text readability.
Distinctive quirks—like curved arms, flared feet, and soft notches—help individual letters stand apart, though the dense color can reduce clarity at smaller sizes. Numerals match the same inflated, rounded construction and feel made for display rather than tabular or UI contexts.