Sans Normal Mudah 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Muller Next' and 'Squad' by Fontfabric, 'FS Jack' by Fontsmith, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, retro, playful, punchy, impact, approachability, display clarity, retro appeal, rounded, soft corners, compact, blocky, chunky.
A heavy, rounded sans with broad proportions and compact counters. Strokes are uniformly thick, with soft corner transitions that keep the geometry smooth while maintaining a blocky, poster-like silhouette. Bowls and apertures are relatively tight, giving letters a dense texture at text sizes, while the overall rhythm remains steady and upright. Lowercase forms are simple and sturdy, with short extenders and an overall squat feel that emphasizes mass and readability in large settings.
Best suited for headlines, logos, packaging, and signage where maximum impact and quick recognition are needed. It also works well for playful branding systems, social graphics, and short bursts of text where the dense, rounded forms can create a bold typographic voice.
The tone is upbeat and assertive, combining friendliness from the rounded shapes with a confident, attention-grabbing weight. It evokes a slightly retro, display-oriented voice—casual, energetic, and suited to bold statements rather than quiet body copy.
The design appears intended to deliver a strong, approachable display sans: high visual weight, simplified construction, and rounded geometry that stays legible while feeling friendly and contemporary with a nod to retro poster type.
The numerals are thick and high-impact, matching the letters’ compact interior space and rounded terminals. In the sample text, spacing and heavy color create a strong, cohesive headline texture; the dense counters suggest it will perform best with comfortable tracking and generous line spacing when used in paragraphs.