Print Utbab 10 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, book covers, editorial, quotes, friendly, casual, approachable, lively, bookish, human touch, casual classic, readable charm, crafted texture, soft serifs, humanist, rounded terminals, slanted joins, open counters.
A compact serifed design with hand-drawn irregularities and a gently calligraphic rhythm. Strokes show moderate thick–thin modulation, with soft, tapered terminals and slightly flared, wedge-like serifs rather than crisp slabs. Curves are rounded and open, and joins often feel brushed, giving letters a subtly uneven texture while remaining consistent across the set. Proportions are relatively narrow with slightly varying widths, and the figures are oldstyle-leaning in feel, with rounded forms and modest extenders.
Works well for short-to-medium passages where a friendly, crafted serif voice is desired—such as editorial pull quotes, book covers, menus, packaging, and boutique branding. It can also suit headings and subheads where a traditional feel is needed but with a more personal, less institutional finish.
The overall tone is informal and personable, like neat handwriting interpreted through a serif text style. It feels warm and literary rather than formal, with enough movement in the strokes to suggest craft and individuality. The impression is classic-leaning but relaxed, suitable for designs that want charm without becoming messy or overly decorative.
Likely intended to merge the familiarity of a readable serif with the warmth of drawn lettering, offering a casual print voice that still carries classic structure. The design appears aimed at adding human presence and gentle character to text without sacrificing clarity.
In text, the font maintains good internal spacing and recognizable silhouettes, with distinctive, softly sculpted capitals and energetic lowercase forms. The modulation and tapered details become more noticeable at larger sizes, where the hand-rendered character reads as intentional texture.